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Promotion Team for OTC/CM products is armed with complete database of retail outlets and provides on-trade support for sales stimulation. The group is also
providing the merchandising, trainings, presentations and seminars for pharmacists. Marketing input is supported by monitoring of ratings for mass-media and other sources for advertising tactics with media-plans preparing and conducting of advertising campaigns. ABC also outsources & develops new concepts for the consumer products launching and the sales stimulation actions.
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